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How to promote your business on LinkedIn

marketing on social media

Planning the best social media marketing strategies includes planning how you will reach your audience. This will allow you to focus on the most important things and increase brand awareness. It will also help you find new sales prospects and generate revenue. This content strategy will help you grow your business on LinkedIn and make the most from the platform. Here are the top ways to promote your company on LinkedIn. Find out more about these strategies by reading on. You'll be glad you did.

Video content

The most important thing to keep in mind when planning to upload video content on LinkedIn is that it should be short and to the point. LinkedIn users are mostly working in a business environment so it is important to keep the video content short and sweet. If the video content is too long, the viewers will most likely drop out. Instead, upload shorter videos with a link back to the entire article in a comment. Type Studio has a feature to extract the most important parts of the video for text-based content.

SlideShare presentations

SlideShare presentations are a great way to promote your LinkedIn business page. The audience on this social media platform expects quality presentations and praises them. The site receives more than 200 million views per month. This gives you an opportunity reach new audiences. SlideShare presentations can be uploaded to your website as status updates or embedded in your site's summary page. Check the statistics for your content too. 98% of them have been made up!


Adding PDFs as part of your LinkedIn content strategy is an excellent way to stay on top of your customer's minds. This social network is a great way to stay connected with clients and potential customers, and it can have a significant impact on your sales cycle. This article will show you why PDFs are important to your content strategy. It also explains how you can optimize your PDF to be used on LinkedIn. It also addresses the pros and cons associated with PDFs for LinkedIn.

social media metrics


To ensure you're noticed by the right people, images can be part of your LinkedIn content strategy. When creating posts, keep in mind that images can contain both text and links. LinkedIn recommends images should be at least 1200 pixels wide by 200 pixels high, but many people upload images that are larger. For your posts, you can use either one image or multiple images. Using images as part of your LinkedIn content strategy can greatly increase your chances of being seen by your target audience.

Listings of jobs

Content is the king of social media. You have probably heard this before. LinkedIn content strategy does not mean posting job descriptions. It should also contain creatives that resonate with your reader. Your content strategy should be developed using the LinkedIn algorithm. You should post at least once per week, and include a link to your company website in each post. You will get more shares if your posts are creative.

Motivational career tips

You want to make a great first impression. Your LinkedIn profile should reflect your personality and the job you are applying for. You can make your headline catchy and interesting by including keywords. A short summary, free of cliches, is also crucial. LinkedIn profiles can be searched and used by recruiters, which is a big difference from a resume. You can increase your chances of being noticed by updating your profile frequently to ensure that it is current.

Interview tips

Content marketing is a key part of any business strategy. Although the platform is primarily non-visual, you can still make a powerful impact by repurposing existing content to LinkedIn. This can be achieved by applying the same content practices as your company's persona and using interview advice. This article highlights three key tips for increasing LinkedIn engagement.

why is linkedin good for business


How does content marketing work?

Content marketing works because you create valuable and engaging content that adds value.

Building relationships with your audience is possible when you share useful information, solve problems, entertain or engage them. People respond well to positive messages from brands they know and trust.

People love reading about things they are interested in. Your readers will keep coming back for more when you write something interesting.

Your content must inspire people to take action. This could be buying your product, signing-up for your newsletter or visiting your website.

Content marketing should be engaging and informative.

Are there any common mistakes made when creating a content marketing plan?

You must have a plan for your content marketing strategy. A solid plan will save you time and money. Without a plan, you'll end up with tons of content that isn't useful or appropriate.

A well-thought-out content marketing strategy provides direction, focus, and goals. It helps to keep things on track as you move between phases. If you are doing social media campaigns, it might be a good idea to first analyze which posts get the most engagement. This will give you an idea of which posts will lead to traffic to the site. This information will allow you to decide whether or not you want to make a series, blog articles, or videos.

Another mistake people often make is not thinking about how long the content marketing campaign will last. If your goal is to launch a new website tomorrow it makes sense for you to create content now. However, if your content marketing strategy has been in place for six months, it's a good idea to start writing new content now.

It takes time to build great content. This is not something to rush.

Consider yourself a business person who is interested in content marketing. We recommend you to read our guide, How to Create Content That Works. This guide includes ten steps to help ensure your content marketing programs are successful.

Are you a content marketer worth your money?

Content marketing is an integral part of any online business strategy. This is a great way to get exposure for your brand. Content marketing isn't just for customers. It makes your brand stand out from others.

Content marketing involves creating valuable content that people want. By using content marketing as a core component of their digital marketing strategy, the most successful companies are able to reach their target market.


  • According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)
  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
  • Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
  • An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)

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How To

Why should you create a Content Marketing Plan? Why not now?

At first, content marketing may seem overwhelming. But the truth is, you don't have to tackle everything at once. Start small.

Start With One Thing At A Time. It is possible to get overwhelmed and lose your progress if you try too hard. Instead, you should focus on one task at a time until it is mastered.

Start small. You don't have to perfect every aspect of content marketing today. You should focus on one part of content-marketing at a time. You will become more comfortable as you work harder.

Take advantage of previous successes. You can build on your previous successes by leveraging your existing network. Reach out to industry influencers and ask them if they would be willing to promote you content. Create an event, invite bloggers to it.

You don't have to be an expert in creating content. Start with something simple. Perhaps you'll create a blog post, host a webinar, and even hold a live Q&A. Regardless of what you do, ensure that you have the ability to measure its effectiveness.



How to promote your business on LinkedIn