This is the place to go if you are looking for content marketing experts. Ann Handley (Michele) and Jay Baer (Jay Baer) are here. These people have proven to be invaluable in the field of content marketing. These people have valuable insights about the content marketing process.
Ann Handley has been a content marketing influencer
Ann Handley is an influential content marketer. She is co-founder and Wall Street Journal bestselling author of "Everybody Writes" as well as "Content Rules", and she also founded MarketingProfs. She is also a speaker as well as a monthly columnist at Entrepreneur. Her work has earned her recognition as a Forbes top twenty female social media influencer and is featured on LinkedIn.
Ann Handley is an influencer in content marketing. Her books have been translated into 19 different languages and have sold millions. Huffington Post named her one of the 100 most important people to follow on Twitter in 2014. Her Twitter followers total more than 420,000.
Jay Baer is a motivational business growth expert
Jay Baer is a motivational speaker, business growth expert and author who has been awarded. Jay Baer has over 700 years of experience in marketing and has worked for more than 700 companies, forty of which are part of the FORTUNE 500. Jay teaches companies how they can create exceptional customer experiences. His experience includes work in multiple industries like Nike, Cisco, and United Nations. His goal: To make the marketing elements of a company something that customers actually enjoy.
Jay Baer's work in social media and marketing strategy is what makes him famous. His books, such as "Hugging Your Haters," have been rated among the top three business books of 2016, and he has a massive online following. Social Pros is his podcast. It has 65,000 subscribers per month, and won the Content Marketing Awards' best marketing podcast.
Sonia Simone is an influencer in content marketing
Sonia Simone works with startups and companies to create content marketing strategies. She is a skilled social media publisher and curator who gets content featured on top-quality websites. Simone is also an eminent speaker and hosts her own podcast series on content strategy and marketing.
She is a content-marketing expert with more than 22 year experience. Remarkable Communication was also established and is managed by her. Simone uses copywriting in order to help her clients reach out to their customers. Simone is also known for her original ideas and humorous banter. Simone is refreshingly different from many marketers who sound like they are repeating the same ideas over and over.
Michele is a content marketer influencer
Michele is a top content marketer on the internet. Mantis Research helps marketers publish original content. Her insights, which are backed by research, provide great opportunities for marketers to establish trust with consumers. She also acts as a brand ambassador at doman.ME domain registration. She hosts Breakthrough Business Strategies radio.
Collaboration is key in content marketing. You need to be able to share your brand's message with others, whether you are trying to create a community or increase brand awareness. If possible, make it easy to share your content. You can provide them with pre-made tweets, embed code, and short URLs. Also, ensure that your content is optimized for search engines and people.
Larry Kim is an influencer in content marketing
Larry Kim has extensive experience in digital marketing. His interests include SEO, PPC, and Facebook ads. He has been an entrepreneur as well and founded two successful businesses. Larry and Kay Lee have two children. They have chronicled their family adventures in social media.
Larry Kim is the founder at Wordstream, Inc. He is also a contributing author to Inc. Magazine Search Engine Land and Social Media Examiner. His most loved product is a software tool that allows marketers worldwide to market their products or services.
Ann Handley
Ann Handley, a Wall Street Journal bestseller and expert in content marketing, is Ann Handley. Co-authored "Everybody Writes", and "Content Rules." She is also a speaker at conferences and a LinkedIn Influencer. Forbes has named her as one of the top twenty women bloggers.
Ann Handley, a content marketing expert and respected figure in the world, is Ann Handley. Her books have been translated into 19 different languages. Her Twitter account boasts over 420,000 fans. Ann is also among the top 100 people Huffington Post recommends as "must to follow" on Twitter.
Sonia Simone
Sonia Simone is an expert in content marketing. Copyblogger co-founded her and she is Chief Content Officer. She works with her clients to create content. In addition, she offers content creation workshops and marketing advice via her podcast. To learn more about her work, and to get in touch, visit her website.
Ann Handley is another example of a content marketer influencer. She is a public relations consultant, author and has over 20 years experience in the field. Handley is a good content marketing influencer since she simplifies complex topics to make them easy for the average person to understand.
FAQ
Why do I need to have a Content Marketing Strategy. Why not just send emails or post social media updates?
There are two main reasons that you might ignore a Content Marketing Strategy.
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You may think that social media posts or email marketing is enough to get people talking.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both of these assumptions are false.
Email marketing, as well as social media posts, can be excellent ways to communicate with prospects or customers. They aren't sufficient by themselves.
Your goals can't be achieved by an email campaign. It should be part of a larger strategy. It won't be enough to just post on social media. They should be part and parcel of an overall strategy.
This is where the Content Marketing Strategy comes into play. A Content Marketing Strategy is a plan that sets clear goals for each piece. This will allow you to manage the entire content creation process.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
Although there are many benefits to a Content Marketing Strategy it does not mean that it is easy.
A strategy can make all the difference.
Do I have to post links to content on other sites?
Yes! This is called link building. It is a great way of increasing traffic to your website by linking back to other sites' content. However, be sure only to include links to reputable sources.
What is Content Strategist, and what does it do?
Content strategists are able to help brands tell their stories by creating engaging messages that resonate with their customers. They are storytellers who help brands tell brand stories that motivate people to act.
Content strategists know how to create strategies that engage current and potential customers. For example, they combine data analytics and storytelling to craft experiences that inspire consumers to visit stores, buy products and share their excitement online.
They are also able to integrate social media platforms in these campaigns. They are also skilled in using technology tools such video and virtual reality to provide powerful customer experiences.
In addition to creating digital content, content strategists translate these ideas into concrete plans that marketers need to execute. This includes creating content for print and television, developing creative briefs, managing budgets, and creating content.
Why should I do content marketing?
According to HubSpot, "The average person spends nearly two hours each day consuming some form of content--on social media, in their newsfeeds, while watching TV, reading magazines, browsing websites, listening to podcasts, and more. That's a lot to spend time with content!
What are the best ways to improve my content strategy?
You can improve your content marketing strategy by focusing on audience, content, and distribution. To begin, you must understand your ideal client and where they spend their time online. Once you have this information, it is possible to tailor your content so that they are interested in what you are offering. Second, you must develop a unique voice and style that distinguishes you from competitors. Third, you need to figure out how to distribute your content effectively.
What are the various content strategies?
Content strategy is a term that encompasses all aspects of the creation, management, distribution, measurement, optimization, and evaluation of content for digital channels. This includes not only what you post on social media sites like Facebook and Twitter, but also what you highlight on your website, blog and other online properties.
Content strategy is essential because it helps you determine where to focus your efforts, what content type you should use and what messages you want to send.
Understanding how content fits in with the overall business goals and objectives is key to helping you reach them.
What are the benefits to content marketing?
By creating high-quality content, content marketing can help drive sales leads and sales. Content marketing is a constant stream of quality content that can help promote products and/or services. In addition, content marketing increases brand awareness and trust among potential customers. Additionally, content marketing helps to project a positive image about your company.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
Infographic Creation Tips for Content Marketing
Infographics make complex concepts simple and easy to understand. Information marketing is about providing valuable and useful information to your target audience. Infographics are a great way to share this message.
To create an infographic using design software such Adobe Illustrator, Photoshop or other similar programs, you will need Adobe Illustrator. These programs are great for creating infographics. After your design is complete, you can upload images from Unsplash and Pixabay to your design.
Looking at other infographics online can help you get ideas. You could use a photo of a food pyramid to show the calories in particular foods. Then, replace those numbers with photos of the foods. You might also want to calculate how many calories are in soda pop. This can be done by taking a picture with a bottle of Coke.
After you have created your infographic, it can be shared through social media channels such as Facebook and Twitter. This will make it easier for people who don't know the concept to get familiar with it. Use hashtags to let others know what infographic you are sharing on social media. Hashtags allow users to follow along with conversations surrounding specific topics.
An infographic is a shorter version of a blog post. An average blog post will be between 2000 and 5000 words. An infographic, however, only needs 500 to 1000 words. This means that you can convey more information in a shorter space.
When designing your infographic, remember that some viewers may struggle to read small font sizes. Make sure you use large enough fonts and don't rely too heavily on color for your graphics. You must also ensure that your text is easily read.
These are additional tips:
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Use an infographic template. There are many online templates that you can download or print. Canva (Piktochart) and Google Slides (Google Slides) are some of the most requested templates.
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Create your Infographic. You can use the template to create your infographic. You can use whatever media is most appropriate for your audience. For example, creating an infographic about the best places to eat in Seattle might choose photos of local restaurants.
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Add Text. Once you've created your infographic, add text using Microsoft Word, PowerPoint, or Canva.
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Add Images. Images can be added to your infographic. These images can include charts, graphs and icons. You should make sure that the picture you upload is related to your topic.
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Make It Interactive. You can also add interactive elements such buttons, maps, links, and other features. This will make it easier for your audience to interact with you.
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Share. Share the infographic once you're done.
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Measure. Your infographic's performance. Did people click through? Are they signing up for your email newsletter? What was their reaction to your infographic?
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Improve. Is there anything you can do to improve your infographic What could you do better next year?
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Repeat. Do it again.