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Surprised by Content Marketing Stats

content marketing stats

Using content marketing statistics to optimize your marketing strategy can be a very valuable tool. You'll be able to learn about trends, costs, success, and how you can make the most from these stats. An infographic can make the information even more appealing! These content marketing stats may surprise you. Continue reading for more information! Here are some of the most recent statistics on content marketing.


Create an infographic to show the stats behind popular content types. This is one of the best methods to boost your content marketing efforts. An infographic can be used to increase traffic to your site or make your content more appealing. To make this type of content more engaging, you should think about what your target audience is interested in and choose a topic that speaks to them. An infographic that is well-designed will not only be data-driven but also have a natural flow.

While you may be hesitant to use infographics in your content marketing efforts, they can provide you with valuable insights. They can make complicated data interesting and engaging. By using interesting graphics and colors, you can tell a story through data. The more appealing your infographic, then the better. Be sure to only use relevant data. It's also important to keep in mind that your target audience will respond to infographics better than plain text.

Social media and blog posts are the most used content marketing type. Newsletters and blog posts are very popular. Interestingly, 61% said that search algorithm changes were their biggest concern. Although Facebook and Twitter algorithm change are the main challenges for marketers, 36% report that creating visually appealing material is their biggest challenge. These are just some of the stats outlined in the infographic.

Creating an infographic for your content marketing strategy is not only important for improving your visibility and search engine ranking, but it also increases brand awareness. Information graphics are a great way to share pertinent information with your audience. You can include your logo, website, contact information, and other relevant information in your infographic. You can also divide an existing infographic template into smaller pieces for use on different social media platforms. Each header can link to the entire graphic.


There are several trends in content-marketing that can help improve your marketing strategy. Once, great writing skills and SEO know-how were required to run a successful content marketing campaign. Written content is still a crucial part of your marketing strategy. However, videos and infographics require different skills. Here are three trends in content marketing to keep in mind this year.

Voice searches - Because of the rise of voice technology, consumers are using multiple devices and platforms to consume marketing content. In the coming years, personalization is going to remain an essential component of content promotion. This includes featuring snippets. These text boxes appear at the top in search results and provide an answer for a user's query. This is a great tool to attract leaders and to compel them click on your links.

Generative Design - This new type of content marketing uses algorithms for images. The designer can manipulate these parameters to make the finished product look the way they want it to. Techna's analyst mentions the use of cloud-based generative software as well as 3D printing. Content should be tailored to the specific needs of customers and encourage them to take the next step. Many trends in content marketing are just continuations of older trends. However, there are some new trends that are taking hold.

Influencer marketing is still a big trend in content promotion in 2018. Customers have grown to be more aware of the fact brands often collaborate with influencers. This makes them less likely believe what they hear. Brands must ensure that the content of their influencers is authentic to prevent this from happening. Whether or not a brand works with influencers is a matter of personal choice. The key to success in influencer marketing is keeping the audience in mind.


It is likely you are curious about the cost of content marketing if you have made the decision to implement it in your business. Content marketing is an important component of a digital marketing plan that includes several advertising metrics. These include blog posts and videos, images, podcasts and social media. While this type of marketing is an essential part of any business's marketing plan, it can also consume a large portion of a business's advertising budget. It's crucial to understand what costs content marketing incurs and how these compare with the return on investment. Here are some costs that content marketing can incur.

Time is one of the biggest costs associated with content marketing. While this tactic may seem free, it requires a substantial amount of originality and time. First, you need to develop a strategy for content marketing that defines your marketing goals. Based on your business' USPs, you can then decide what types of content to create and publish. You can also decide who is going to create your content. If you want to find articles that will help your audience, then you need to decide who will write them.

Analytics is another major cost associated content marketing. These tools can easily run hundreds of thousands of dollars a month. In addition to content creation, analytics tools are required to measure the results of your campaign. These costs can either be allocated to particular content programs or amortized across the entire program. As an example, suppose your marketing team is responsible to write articles. The cost of this will be approximately PS40 per hr x 50 percent overhead. You can expect your content marketing campaign to be more expensive than you think, since 70 percent of content has no value.


Managers are responsible for creating the environment in which content can be promoted. The results of this study suggest that specialized organizational context has a significant effect on content marketing effectiveness. Organizational platforms serve as shared, specialized work environments. A platform can include desks for specific media or target groups. It also includes teams dedicated to strategy, project administration, and other service areas. In addition, editorial boards ensure integration across channels.

319 managers completed the survey. Also included was a sample from 53 non-content marketing managers. Three respondents failed data quality checks and were therefore excluded from the sample. This left two hundred and sixty-three organizations. The survey gave an average effectiveness score. Cronbach's average alpha coefficient was over the recommended threshold at.70. According to the survey, content marketing is highly effective across a range of industries.

Content marketing can ultimately be used to improve customer satisfaction, increase brand authority, foster emotional brand connection, and create brand trust. It is important to understand that content marketing alone cannot be used to create strong content marketing context conditions. To achieve this, the content strategy needs to be integrated into all organizational activities. There are numerous ways to improve the effectiveness of content marketing. The following are some key aspects to consider.

The ultimate goal of any content marketing strategy is to turn visitors into clients. This is calculated by taking the percentage of site visitors who have read your content, and then converting to potential clients. Conversion rates are often used to express this number. However, conversion rates can be harder to track than revenue. Low conversion rates can mean that your strategy needs to be modified. Your business will grow if you have a successful content marketing strategy.


Outsourcing content marketing is a trend that has taken the internet by storm. It's a proven strategy to boost SEO and create new, relevant content. A third-party can help businesses create better content than they can do internally. Content creation is the most popular task outsourced. Content Marketing Institute statistics state that 84% outsourced tasks relate to content. It takes on average 3 hours 55 minutes to create a blog post. This includes research, promotion, and promotion.

The Hubspot 2020 State of Marketing report shows that 49% of marketers outsource at least some of their content marketing activities. B2B marketers comprise more than half, while 55% outsource all or part of their content-marketing efforts. It is clear that content marketing is becoming more popular than ever. Nearly half these businesses outsource some or all of their content-marketing activities.

While some businesses are hesitant to outsource their content, the benefits can outweigh the costs. If you have a limited budget or are unable to hire a full-time staff member, outsourcing can be an option. It's possible to avoid employee benefits, health insurance, and the stress involved in onboarding a new employee. Outsourcing can also help you avoid hiring a content manager who's not on board with your overall strategy. It will also allow you to save time and money in the long-term.

In 2018, 90% top performers in content market marketing prioritized meeting the information requirements of their target audience. 95% B2B buyers trusted content marketers because they used the power and value of content. 71% also bought products from blogs. Fortunately, content creation is no longer a luxury for the wealthy. No matter the content marketing method used, it is important to keep your audience informed.


What is the difference in content marketing and content creation?

Content marketing is the idea that all great brands have the same message. They are consistently delivering valuable information that people want and need.

Content marketers are experts in creating the right content to fit each channel and at different times.

They also have the ability to devise a plan for distribution and promotion.

In other words, they think strategically about what they do and why it matters.

This is the core skill set needed to be a successful content marketer.

How does Content Marketing work?

You know what someone is searching for when they visit your site. If they find what they need, great! But if not, they'll leave and go look elsewhere. Content marketing allows you to create valuable and useful information that solves problems and answers questions. This content can be used across all platforms (social media and email). So people will always be able to access it.

Why is a Content Marketing Strategy necessary? Why should I not only send out emails, but also post social media updates.

There are two main reasons that you might ignore a Content Marketing Strategy.

  1. You may think that social media posts or email marketing is enough to get people talking.
  2. This type of content might not be practical if you haven’t yet tried social media posting or email marketing.

Both of these assumptions are wrong.

Email marketing and social media posts can be great ways to communicate with customers and prospects. However, they aren't enough by themselves.

Your goals can't be achieved by an email campaign. Your email campaign should be part a larger strategy. Your goals will not be achieved by social media posts. They must be part of a comprehensive plan.

This is where the Content Marketing Strategy comes into play. A Content Marketing Strategy is a plan that sets clear goals for each piece. This will allow you to manage the entire content creation process.

This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.

And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.

But, when you have a strategy in place, it makes all the difference.

How to Use Blogs to Generate Leads in Your Business

Leading B2B companies understand how crucial online leads are to their success. Yet, despite this fact, many businesses struggle to convert traffic into qualified leads. If you're wondering why this is happening, here are five possible reasons.

Reason 1: You are not optimizing your website - Even though you have a site, you aren't making any money. Blogging is a great way to attract new customers. But, your blog posts must solve the problems of your target audience. Otherwise, you won't be making any money.

Optimize your blog to ensure it is profitable. This helps increase the chances of visitors finding your blog post.

Once they have found your blog post, make sure you answer their questions immediately and provide solutions.

Keyword Toolbox is a great tool for finding keywords. Then add those keywords to your page title, meta description and body text.

CTAs are also important to include on your blog. CTAs are a way to get readers to take specific actions (e.g., sign up for your newsletter or buy a product).

These actions increase the chances of a sale. They also give you an insight into what information users are looking for.

Our guide, How To Start a Successful Blogger Blog, will help you get started.

Reason 2: You Don't Know What To Write About - Once You Begin Writing, You Will Find That The Ideas Come Quickly, But Then They Stop!

Building a reputation and establishing yourself as an expert within your niche takes time. You must write on topics that will interest your potential clients to be able to do this effectively.

Your goal when writing is to answer the question, "why should I hire you?" Writing should be about solving problems.

This will help you stand out from other businesses that may just be trying to sell products.

Your blog should help prospects as well as be helpful. Your expertise can be used to educate others. You could share your knowledge about current trends in your field or tips on saving money on home improvements.

You can include links to resources so that your viewers can find out more. These resources could be articles written by experts in your field, videos, or podcasts.

Reason 3 - You don’t have clients and you don’t want them. All you need is more sales!

It takes time to build a successful business. Building trust and rapport with your target market takes time.

If you are not ready to make connections with potential clients, then you don't really need to spend hours on content creation. Instead, place ads on social media websites like Facebook and LinkedIn.

In order to avoid overspending on advertising that is ineffective, make sure you target the right demographics for your ideal client. One example: If your website design company has many female clients, it is likely that you also have many male clients.

Instead of targeting all men you could target women based on their location, age, income, and other factors.

Once you have created your ad you can follow up by sending a message out to potential customers after you receive click-throughs.

Remember that you don't have to pay for every person visiting your site. Some sources of traffic are more lucrative than others.

A contest you could hold for new subscribers signing up via email would be one example. You can also give gifts to those who sign up for your mailing list.

It is important to be creative in attracting visitors to your site without spending too much.

Reason 4: Advertising is expensive - Your business is too busy to spend time advertising it. But that doesn't mean you shouldn't do it!

Your work should always be prioritized over your business. For instance, if you are too busy managing your business to market it, you will not be able to grow.

If you feel overwhelmed with the sheer number of tasks you have every day, it is possible that you are not prioritizing them correctly.

Start by organizing. Take one hour each week to organize and review what you need to do for the remainder of the week.

You'll find it much easier to manage your other tasks when you start.

How do you create effective content?

You can create great content by writing about topics that are interesting to you. Writing is a passion. It's about understanding yourself and using that information to help others. It is easy to write for oneself, but writing for others will make it much more enjoyable.

How much does content marketing cost?

The price of content marketing varies depending on whether you're looking for an outsourced solution or you're going to handle everything yourself. Outsourcing content marketing services are usually cheaper than hiring full-time employees, allowing you to scale quickly when you need more coverage.

HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.

There are many web resources that offer free content marketing tools, which you can use to create compelling content that converts.

There are many ways to create optimized content for search engines like Google and Bing. You can create original content, guest post on blogs or curate content from other sites.

You'll need to learn the skills necessary to create great content for self-produced content. But once you master it, producing content will be relatively easy.

It is possible to start with simple landing pages created using WordPress, and then build your site. This will allow you to build a portfolio.


  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
  • Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
  • According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
  • Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)

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How To

How to Write an Effective Press Release

Press releases can help you establish authority and credibility in your chosen niche. They can help you establish connections with journalists and other influential people.

Business owners often struggle to write press releases, as they lack the skills needed to craft engaging copy.

Here are some tips that you can use to create your next release.

Know Your Niche

Before you begin writing your press release, you need to understand your niche. This will help you understand your niche.

For example, suppose you're a real estate agent. If this is the case, you may want to include information about your professional affiliations. This could include the association you belong too and how many years you've been in the business. You could also mention your experience working with clients and providing excellent customer service.

Add Keywords to Your Title

The title of your press conference is often the most crucial part of the document. This is the most important section of your press release that search engines will see, so you need to grab people's attention right away.

Your product or service keywords are the best keywords to use in your titles. For example, if you sell custom-made wedding dresses, you might use words like bridal gowns, wedding dresses, or customized wedding dresses.

Make Sure Your Headline is Relevant

Your headline is your first line in a press release. It's the first thing people will see in your press release, so make sure it's catchy and relevant.

A press release is a first attempt at creating one. You may not know exactly what type of content will work best. So, try testing various headlines against each other. Find out which headlines have the highest click rates.

Google allows you to also search for your company's name and include "press release". The top results will give a good indication of which topics are most popular.

Perhaps you've heard the expression "write for your self, but publish others." This is true. However, you should not just publish a press release without considering who your audience might be.

A Purpose

The majority of press releases include three sections.

Each section includes specific elements that allow readers to quickly grasp the key points of your message.

Executive summary

This section is typically the shortest. It typically consists of one paragraph which summarizes your press release.

Here you can provide information about your product. This area is for you to explain the benefits of using your products or other services.


This is the last section of your press releases and contains two paragraphs. The first paragraph should summarize the main points from your body. End on a positive note by sharing something about your business.

Here's a example conclusion:

"My book contains practical advice that anyone can use to improve their health, fitness, and overall well-being." I hope my book helps you achieve your personal goals."

Include URLs

It's common practice to link to your website when sending a press release. However, there are several types to choose from.

Take a quick glance at the different links you should add in your press release.

  • Email: Be sure to include the URL of your press release in an email.
  • Social media: Add buttons for social media sharing to your website. This allows users to automatically link to your site if they share your press release.
  • Blog: Create a blog post about your press release. In the text, include a link back to your press release.
  • Website: Link directly to your website using the URL included in your press release.
  • Directories: Submit your press release to online directories such as Digg and Yahoo! Press Release Directory.



Surprised by Content Marketing Stats