Social media is the new black. Companies who don't fully understand its use are often considered ignorant or even deluded. You have probably visited a Facebook, Instagram, or Youtube page to see the opportunities for companies to draw attention and generate revenue. These websites are crucial for businesses. How can companies benefit from them? How do they compare with traditional media?
Social media allows companies to engage with their customers, grow their brand and offer customer support. Many B2B firms are using social media now, from big corporations like GE to smaller businesses like Starbucks. National Geographic, for instance, has an Instagram account that is dedicated to it with 122,000,000 subscribers. Starbucks has used social media as a way to connect with customers, potential employees, and National Geographic has used Twitter and Facebook for its annual road trip promotion.
Instagram's popularity is gaining attention by businesses who are now using the photo-sharing platform to interact with customers. Instagram isn’t just a picture-sharing site. It’s a platform that allows you to connect with your followers and show the best of your company. Companies with products that are self-explanatory find Instagram particularly useful. Lowes is an example of a company that uses Instagram to show products in action. Ben & Jerry's shares behind-the scene photos of their office, which shows off their personality as well as their products.
Reddit has become the epicenter for viral online content. Reddit is the epicenter of social media buzz with billions upon billions of users per month and 430,000,000 active users. Although brands face a difficult task in making their content viral, they can use Reddit as an effective marketing tool. Reddit is a great way to promote your brand, generate buzz, and find new ways to do it.
YouTube is a great place to upload videos from companies who use social media. Videos are highly engaging and capture people's attention longer. Engaging videos drive more traffic to your site, and will also increase engagement on other social media platforms. These places will drive more traffic to your YouTube channel and increase your subscribers. These are just a few of the many ways you can use YouTube videos to promote your business.
In a recent study, companies that use Twitter received 2x more leads per month than those who don't. Twitter users heavily rely upon the social networking site to keep track of what's happening in the world. They use the service to ask questions, learn about new products, and share their opinions about them. Twitter is used by many consumers to search for discounts and deals. It's worth showing some love via Twitter.
The average return on investment (ROI) for businesses that implement a Content Marketing Strategy is between 5x and 10x higher than for businesses that don't.
A Content Marketing Strategy is designed to generate leads and sales.
It's also designed to provide valuable insights into your business. These insights will help you make better decisions such as identifying opportunities and improving customer service.
So, if you're wondering how much money you could be making from a Content Marketing Strategy, let me tell you:
You can easily increase your overall revenue.
There are many ways that you can measure your content marketing effectiveness. One option is to track the number of visitors to your website; another is to see how many new leads you generate.
The seven-step process of content marketing involves:
This approach has been proven to work well for businesses large and small.
Content strategy can be described as a broad term that covers all aspects of creating, managing, distributing, measuring, and optimizing content for digital channels. Content strategy is not just about what you post to social media sites, such as Facebook or Twitter, but also the content you choose for your website, blog, or other online properties.
Content strategy is important as it lets you know where your attention should go, what content you should use, how to communicate your messages to your audience, and which types of content you should use.
It is about understanding how content fits within the overall business goals to help you achieve them.
It is important to first understand the content that you wish to create for your clients. Once you have this information, it is time to begin creating content. This could include creating an editorial calendar or planning where these pieces will come. Every piece of content should have a purpose. No matter what format it may be, blogs, social media updates, or other content, all should serve the same purpose.
Once you determine which type of content you want to produce, then it's essential to find out who your target market is. Who are they looking for? And why should they care?
Next is to find ways of communicating with your target market. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
Next, you need to decide how you will communicate your message with your market. Then you need to determine what topics you'd like to cover. This will help you to understand why you are writing the content. What problem does it solve? How helpful is it? Will it make their life easier?
Now that you're clear about the type of content you create, it's time you decide what to say. So, do you want to share information on your industry? On current events? Which products and services are you most interested in? This is your focus.
Finally, after answering all those questions, it's the right time to combine everything in one package.
You want to ensure that every piece of content you create serves its purpose. You don’t want to waste anybody’s time and energy. So make sure that you include quality in every aspect of your content.
Remember that great content marketing strategies have many moving parts.