Content will become more than words on pages in the future. It will include paid exposure. Paid exposure through internet advertising opens up new audiences. It also allows brands to expand their reach. This is the case with social pay-per-click. Content creators need to take into account paid exposure and curation in their future content marketing strategies. There are hundreds of apps available that can read text, even though reading on a mobile phone is not easy.
Artificial intelligence
As technology advances, so do our marketing strategies. In the 2021 State of Marketing AI Report, content marketing is a top use case for AI. It allows digital marketers to analyze data and determine the winning creative before launch. AI can assist content marketers in understanding consumer behavior and improving their performance. It can also identify new marketing trends. The number of AI-powered tools for marketers will increase as more consumers access content and articles online.
Marketing using location-based content
Gupta Media has published a case study that shows the potential of location-based marketing. The company created an audience from the Graceland Historic Site, then imported that segment to Facebook. In less than a week they had reached nearly five percent. It is clear that location-based content advertising is the future of content.
Video content
Future Video Content Marketing will depend on creativity, innovation, technology, AI and Big Data. Also, adapting and changing consumer habits is key. Today, quality is preferred over quantity. Successful video marketers focus on inspiring and informative videos and create videos that resonate with their target audience. Here are three trends to watch out for in the future of video content marketing:
Podcasts
A major challenge in the future of content marketing is to find ways to integrate podcasts within a larger content strategy. Podcasts are flexible and can be easily repurposed for other purposes, including email, sales cadences, or customer education. Podcasts can be easily produced for relatively low production costs. There are many options to use podcasts in future content marketing. Here are some tips to get started. Make sure your podcast is relevant to your audience.
Presentations
Presentations are a great way of disseminating information to a broad audience. They also help establish your credibility in the eyes of your target audience. Your presentations will be more valuable if you add keywords and links to relevant material. This will help improve their Google rankings. Moreover, presentations can also serve as excellent content marketing tools if you know how to use them wisely. Listed below are some tips to use presentations as part of your content marketing strategy.
Email marketing
One way to generate repeat business with email marketing is to provide quality content to your subscribers. An email's subject, body, call to actions button, and preheader text are all important components. These components should be thoughtfully crafted and visually appealing, but a good email also needs content. Emails can be an effective marketing tool if you have the right strategy. According to some studies, subject lines have been shown to be the most effective.
FAQ
Why should I do Content Marketing?
HubSpot reports that the average person spends almost two hours per day reading content, on social media and in their newsfeeds. They also watch TV, read magazines, browse websites, listen to podcasts, or look at newspapers. That's a lot to spend time with content!
Why should I have a Content Marketing Strategy in place? Why should I not only send out emails, but also post social media updates.
Two main reasons you may choose to ignore a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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If you haven't tried email marketing or posting on social media, you might assume that this type of content isn't practical.
Both of these assumptions are false.
Email marketing, as well as social media posts, can be excellent ways to communicate with prospects or customers. They aren't sufficient by themselves.
You can't rely on an email campaign to reach your goals. Instead, it needs to be part of a larger strategy. Your goals will not be achieved by social media posts. They should be part and parcel of an overall strategy.
This is where a Content Marketing Strategy can help. You can manage your entire content creation by creating a strategy with clear objectives.
As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.
While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.
A strategy can make all the difference.
How many hours per week should content marketing take?
It all depends on what your situation is. There may not be a need for content marketing. You will need to spend at least an hour a day if your goal is to increase traffic to your website.
Is Content Marketing Strategy right?
If you already know the message you are trying to convey, then a Content Marketing Strategy may be right for you.
Here are some questions to ask to get you started.
Do I need my business to communicate something particular? Or should I create content that appeals to a wider audience?
Are you more focused on generating leads, or converting visitors to buyers?
Are you trying to promote one or multiple products?
Would I be interested in reaching out to people outside of my industry sector?
If you answered "yes" to any of these questions, then a Content Marketing strategy is exactly what you need.
What's the role of a content strategist in marketing?
Content strategists will help you understand the needs of search engines and what they are looking for. They make sure your website is optimized for search engines to help you rank high. They create content for social media sites like Facebook and Twitter. They also write copy for advertisements, blogs, websites and other media.
A content strategist is a member of a marketing team that helps organize an online strategy for a company. Content strategists can work independently, but they usually collaborate with the rest of the team to ensure that each piece of content serves its purpose.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
How to Create a Content Marketing Video?
Video content marketing is a great way to get your message across to your target audience. These videos help you to connect with your target audience through sharing stories they care about. But how can you make them stand out among the rest? These are some ways to make your videos stand out from the rest.
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You should first know when creating a video that there's no such thing as "one size fits all." You want to tailor your video to speak directly to your audience. You can't make everyone watch your video if what you're trying say isn't relevant to them.
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You shouldn't pick the cheapest option when selecting a platform. YouTube, Vimeo (Facebook Live), Periscope and Instagram are some of the platforms that you can choose from. Each platform offers different features and benefits. By choosing wisely you can save money while increasing engagement.
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Subtitles are a must when you're filming! This helps people to understand your language barriers, and makes your videos more easily understood.
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Finally, you should ask these three questions before you start: Whom are I talking to? Is this why I am making this video? And what does this video mean to you? Once you have answered those questions, you'll find that creating videos becomes much easier!