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Instagram Story Best Practices

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When launching an Instagram story, you should keep in mind that this new feature is still new and has a high user adoption rate. Instagram Stories can be a great way to market and promote your brand, even though it takes some time to learn the platform. This article will discuss Dimensions, Content, as well as Polls. These three factors will influence how effective your stories are and how to optimize them for maximum exposure.

Create a story

There are many tips and tricks to help you create Instagram stories that get the attention you deserve. To draw attention to your content, one of the best practices is to use arrow stickers. They can also serve as a call to actions. Highlighting your stories will keep them pinned to your profile. Highlights are stories which you feel others should see. You can upload as many stories to your highlights as you wish, but only five will be displayed on your profile.


It is important to understand the dimensions of Instagram Stories to maximize the impact of your photos and videos. Instagram Stories are 1080x20px. This means that you should ensure your videos and photos do not exceed this resolution. Your content will look great and be well-framed. The maximum size of the video or image must not exceed thirty megabytes. Canva, a complimentary app, can help you create Instagram stories brand-branded.


Instagram stories offer marketers a unique way to showcase their expertise and interact with their customers on a personal level. Your content will be more prominent because the app is vertical. Stories can be used to promote sweepstakes and contests, company news or breaking news. To maximize the potential of Instagram Stories it is crucial to tailor your content to your marketing goals. These are some suggestions to help you maximize the potential of your storytelling efforts.

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An Instagram story poll can be created in a few steps. First, you need to create an image of your poll. If you would like to use Emojis, pick the ones that will catch people's eye. Your poll should be clear and simple. You can add stickers to your image once it's uploaded. Your poll will be able to see your imagery if you leave some space.

Content created by users

To attract more people to your business on Instagram, try promoting your products or services with user-generated content. This content is 2.4 times more trustable than brands' own content. It is a good idea for brands to analyze the Instagram stories of their competitors to determine what their audience likes and then create content that matches. Brands may post not only product shots but also reviews by other users.


Highlights are great for showing content that's relevant to your company. They are ideal for highlighting evergreen content like customer feedback and consumer testimonials, product displays, and instructional video. Even explanation videos can be made to explain your products and services. These videos can also be used to share company news or announcements. Highlights of Instagram stories help you create a more compelling story for followers. Below are some tips to help you get started.

Hashtag use

If you want to grow your audience and reach a broader audience, it's crucial to use the right hashtags in your Instagram story. Hashtags help your story stay on top of the Recent section, where your content will be sorted by the date it was posted. If you choose to add hashtags in the future, you will lose your recency bonus. Repetition of a post is considered a violation to Instagram's algorithm and community guidelines. You will be punished.

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How does content marketing work?

Content marketing is successful because it produces valuable, engaging content which provides value.

You build relationships with your audience by providing useful information, solving problems, entertaining, or engaging them. People will respond positively to positive messages from brands they trust.

People love reading about things they are interested in. Write something interesting and your readers will come back for more.

Your content should inspire people to act - whether they are buying your product, signing on for your newsletter, visiting you website, or sharing your article via Social Media.

The key to successful content marketing is to write compelling copy that engages your target market and provides them with the information they want and need.

Are I better off working with a team or doing content marketing on my own?

It all depends on your skills and experience, as well as your budget. You may need to learn how you can do the job yourself if you don’t want to hire someone.

A support system is essential if you want to be successful in content marketing.

An agency or content strategist that is skilled in creating great content can save you both time and money as well as help you achieve better results.

If you don't work hard, deliver quality content consistently and keep up to date with the latest trends, you won't be able to succeed. A solid content strategy is critical.

How to use Blogging to Generate Leads for Your Business

B2B companies that are successful understand the importance online leads play in their success. Many businesses fail to convert qualified traffic despite this fact. If this happens to you, there are five possible causes.

Reason 1: You Are Not Optimizing Your Website - Even Though You Have A Blog, You Aren't Making Money! Blogging is an excellent way to get new customers. Your blog posts should not solve problems for your target audience.

You can make sure your blog is profitable by optimizing it according to search engine guidelines. Also, ensure that it uses keywords people are searching. This improves the likelihood that visitors will find your blog post.

Once they have found your blog post, make sure you answer their questions immediately and provide solutions.

Keyword Toolbox is a great tool for finding keywords. Next, add these words to your page title and meta description. Add them to the body text.

Your blog should contain calls to action (CTAs). CTAs encourage readers to take action, such as signing up for your newsletter, or purchasing a product.

These actions increase the likelihood of a sale and give you insight into what type of information users are interested in.

Check out our guide How to Start a Successful Blog.

Reason 2: It's hard to know what you should write about. After you start writing, ideas will begin to flow quickly.

It takes time to build a reputation and establish yourself as an expert in your field. You must write on topics that will interest your potential clients to be able to do this effectively.

Your goal when writing is to answer the question, "why should I hire you?" Writers should keep their focus on solving problems.

This will help your business stand out from others that might just be trying sell products.

Your blog should be useful for your prospects. Think of ways that you can share your knowledge to help others. You could share your knowledge about current trends in your field or tips on saving money on home improvements.

Your viewers will appreciate the links to relevant resources. These resources could be articles written by experts in your field, videos, or podcasts.

Reason 3: You Don't Have Any Clients, And You Don't Want Them - You Just Need To Make More Sales Now!

You cannot build a profitable business overnight. Building trust with your target audience takes time.

But, you don't have to spend hours creating content if it's not something you want to do. Instead, post ads on social networking sites like Facebook or LinkedIn.

To avoid wasting money on ineffective advertising, create ads based on the demographics of your ideal client. A website design firm will most likely have many female clients.

Instead of targeting only men, you can target women according to their location, their income level and age.

After creating your ad, you should follow-up by sending a message directly to your potential customers when you get a click through.

You don't need to pay for each person who visits your site. Some accessible traffic sources generate more sales than paid ones.

One example is hosting a contest for those who sign up via email. You can also give gifts to those who sign up for your mailing list.

This is where creativity is key. You don't have to spend too much to attract visitors.

Reason 4: You Can't Afford To Advertise - You Are Too Busy Running Your Business To Spend Time Advertising It - But That Doesn't Mean You Shouldn't Do It!

Prioritize your work over your company. You won't grow if your business is too busy to promote it.

You might feel overwhelmed by all the tasks you have to do each day.

Get organized. One hour per week is enough to review and organize the tasks you need to complete during the week.

Once you begin, you'll be amazed at how much easier everything will be.

What is the difference between content marketing and content creation?

Content marketing refers to the idea that great brands all have the same message. They continually deliver useful information that people want or need.

Content marketers know how to create the right content for each channel at different times.

They know how to plan and execute a marketing strategy that will be effective in promoting their products.

In other words, they think strategically about what they do and why it matters.

This core skill is essential for a content marketer to succeed.

How can you create quality content?

Great content can only be created if you write about something you are interested in. To be a successful writer, you must choose topics that are important to you. You need to discover what drives you and how that knowledge can be applied to helping others. It's one thing to write for yourself, but it's much easier to write for others.

Is content marketing right for me?

Absolutely! Any type of business can benefit from content marketing. No matter whether you sell products, provide support or offer training, creating content can help customers get to know your company better and keep them in touch.


  • An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
  • To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
  • According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)

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How To

Informationgraphic creation tips to help with content marketing

Infographics make complex concepts simple and easy to understand. Use infographics as a tool to promote your content marketing message.

To create an infographic, you will need to use design software like Adobe Illustrator or Photoshop. These programs allow you to create infographics by drawing different shapes and elements. You can then use colors and fonts for your data. Once your design is ready, you can start uploading images from sites like Pixabay and Unsplash to insert into your design.

You can find inspiration for your own ideas by looking at existing infographics online. A picture of a food Pyramid could be used to show how many calories each food has. Another option is to take a picture of a can of Coke and look at how much sugar it contains.

Once you have created your infographic it is possible to share it via social media channels like Facebook, Twitter and Google+. This allows people to learn more about the concept, even if they aren't familiar. You can include hashtags in your infographic if you want to share it on social media. You can use hashtags to allow others to follow your conversations about specific topics.

Make your infographics shorter than normal if you are creating them. An average blog post can range from 2000 to 5000 word, while an informationgraphic needs only 500 to 1000 words. This means you can easily convey more information with less space.

Make sure you consider that your infographic will be difficult to read by some viewers. You should use large fonts for your infographics. Don't rely too heavily upon color. You must also ensure that your text is easily read.

These are just a few additional tips.

  1. Select an Infographic Template. There are many free templates online. Canva, Piktochart and Google Slides are the most used templates.
  2. Make your Infographic. Create your infographic using the template. You can use whatever media is most appropriate for your audience. If you want to create an infographic on the best places for food in Seattle, for example, you might use photos from local restaurants.
  3. Add Text. Add text to your infographic once you have it created. You can use Microsoft Word, PowerPoint or Canva to add text.

  4. Add Images. Images can be added to your infographic. These images can be charts, graphs, icons, or pictures. If you want to add a picture, make sure it's relevant to your topic.
  5. Make It Interactive. Interactive elements can include buttons, maps, or links. This will increase engagement with your audience.
  6. Share. Share your infographic when you are done.
  7. Measure. Measure. Did people click on your website? Did they sign-up for your email address? Was your infographic received well by them?
  8. Improve. Is there a way to improve your infographic? Could you do better next time?
  9. Repeat. Repeat.



Instagram Story Best Practices